{"id":11254,"date":"2024-11-09T13:42:54","date_gmt":"2024-11-09T13:42:54","guid":{"rendered":"https:\/?page_id=11254"},"modified":"2026-08-22T22:07:29","modified_gmt":"2026-08-22T20:07:29","slug":"virtual-tour-for-gb-steel-group","status":"publish","type":"page","link":"https:\/\/zien360.nl\/en\/virtuele-tour-voor-gb-steel-group\/","title":{"rendered":"Virtual tour for TruSteel Group"},"content":{"rendered":"<style>\n.z360-case{--navy:#06275d;--pink:#e85b7b;--ink:#252525;--muted:#686d77;line-height:1.7;color:var(--ink)}\n.z360-case h2{font-size:clamp(34px,5vw,58px);line-height:1.15;margin:48px 0 16px}\n.z360-case p,.z360-case li{font-size:clamp(17px,1.7vw,20px);line-height:1.7}.z360-case p{margin:0 0 1.35rem}\n.z360-case figure{display:block!important;gap:0!important;margin:2.5rem 0 3.5rem;padding:0!important}\n.z360-case figure img{display:block;width:100%;height:auto;border-radius:22px}\n.z360-case figcaption{display:block!important;text-align:center;color:var(--muted);font-size:18px;line-height:1.5;margin:10px 0 0!important;padding:0!important}\n.z360-case__grid{display:grid;grid-template-columns:1fr 1fr;gap:24px;margin:2.5rem 0 3.5rem}\n.z360-case__grid figure{margin:0}\n.z360-case__note{background:#f5f1f8;border-left:5px solid var(--pink);padding:1.6rem 1.8rem;border-radius:12px;margin:3rem 0}\n.z360-case__button{display:inline-block;background:var(--navy);color:#fff!important;text-decoration:none;font-weight:700;padding:1rem 1.5rem;border-radius:10px;margin-top:1rem}\n.z360-case ul{padding-left:1.4rem}\n.z360-case__zoom{display:block;cursor:zoom-in}.z360-case__lightbox{position:fixed;z-index:99999;inset:0;display:flex;align-items:center;justify-content:center;padding:30px;background:rgba(5,12,28,.92);opacity:0;pointer-events:none;transition:opacity .18s ease}.z360-case__lightbox:target{opacity:1;pointer-events:auto}.z360-case__lightbox img{position:relative;z-index:1;width:auto;max-width:min(1600px,94vw);max-height:90vh;border-radius:12px;box-shadow:0 20px 60px rgba(0,0,0,.35)}.z360-case__lightbox-close{position:absolute;z-index:2;inset:0;cursor:zoom-out}.z360-case__lightbox-close:before{content:'\u00d7';position:absolute;right:24px;top:14px;color:#fff;font:400 52px\/1 Arial,sans-serif;text-shadow:0 2px 10px rgba(0,0,0,.6)}\n@media(max-width:700px){.z360-case__grid{grid-template-columns:1fr}.z360-case h2{margin-top:3.25rem}.z360-case figcaption{font-size:16px}}\n.z360-case__review{position:relative;overflow:hidden;display:grid;grid-template-columns:auto 1fr;gap:1.4rem;align-items:start;background:linear-gradient(135deg,#f8f2fa 0%,#f5f7fb 100%);border:0;border-radius:24px;padding:clamp(1.8rem,4vw,3rem);margin:4rem 0;box-shadow:0 16px 45px rgba(7,39,94,.09)}.z360-case__review:after{content:\"\";position:absolute;right:-70px;bottom:-90px;width:190px;height:190px;border-radius:50%;background:rgba(236,93,132,.09)}.z360-case__review-mark{position:relative;z-index:1;color:#ec5d84;font:700 clamp(4rem,8vw,6.5rem)\/.72 Georgia,serif}.z360-case__review blockquote{position:relative;z-index:1;margin:0;font-family:inherit}.z360-case__review blockquote p{margin:0;font-size:clamp(1.2rem,2vw,1.55rem);font-style:italic;line-height:1.55;color:#17213a}.z360-case__review cite{display:flex;flex-wrap:wrap;gap:.5rem 1rem;align-items:center;margin-top:1.35rem;font-family:inherit;font-style:normal;color:var(--navy)}.z360-case__review cite strong{font-size:1rem}.z360-case__review cite span{display:inline-block;padding:.35rem .7rem;border-radius:999px;background:#fff;color:#62708f;font-size:.82rem;font-weight:700;text-transform:uppercase;letter-spacing:.04em}\n<\/style>\n<article class=\"z360-case\">\n<p class=\"case-intro\"><strong>How do you introduce future colleagues to a large steel company before their first working day?<\/strong> For the former GB Steel Group, known as TruSteel Group since 2024, Zien360 created an interactive virtual tour of the Kampstaal and Kamplacon assembly hall in Emmeloord. Visitors move digitally from the entrance and offices to the production hall, meet employees through video and gain a realistic impression of the working environment.<\/p>\n<figure><a class=\"z360-case__zoom\" href=\"#trusteel-1\"><img decoding=\"async\" src=\"https:\/\/zien360.nl\/wp-content\/uploads\/trusteel-luchtbeeld-emmeloord-clean.jpg\" alt=\"Aerial view of the Kampstaal and Kamplacon site of TruSteel Group in Emmeloord\" class=\"wp-image-23525\"\/><\/a><figcaption>The tour opens with an aerial view of the joint Kampstaal and Kamplacon site in Emmeloord.<\/figcaption><\/figure>\n<h2>From GB Steel Group to TruSteel Group<\/h2>\n<p>GB Steel Group continued under the name <strong>TruSteel Group<\/strong>. The new name highlights the international ambition, the close connection between the companies and the core values of reliability, sincerity and integrity. What began as a builder of small sheds and barns grew into a family business with specialised steel-processing companies for construction, industry, infrastructure and energy.<\/p>\n<p>The virtual tour turns that broad organisation into a clear, human experience. It is not an abstract company story, but a look at the places where people design, plan, manufacture and work together every day.<\/p>\n<h2>A digital tour of Kampstaal and Kamplacon<\/h2>\n<p>The tour starts outside and leads through the entrance into reception. From there, visitors choose their own route: to the logistics office, canteen and meeting rooms, via the stairwell to project management or onwards into the production hall. Navigation points connect the spaces logically, allowing everyone to build a complete picture at their own pace.<\/p>\n<figure><a class=\"z360-case__zoom\" href=\"#trusteel-2\"><img decoding=\"async\" src=\"https:\/\/zien360.nl\/wp-content\/uploads\/trusteel-assemblagehal-tour-cover-1.jpg\" alt=\"Start screen of the virtual tour through the Kampstaal and Kamplacon assembly hall\" class=\"wp-image-23524\"\/><\/a><figcaption>The start screen immediately shows which site is being visited and invites visitors to look around.<\/figcaption><\/figure>\n<h3>A close look at the production hall<\/h3>\n<p>Inside the production hall, visitors experience the scale of the work. Steel structures, workstations, overhead cranes and the open space of the assembly hall can be viewed in 360 degrees. This makes the tour valuable for recruitment: future employees see more than a vacancy and gain a credible preview of their possible workplace.<\/p>\n<figure><a class=\"z360-case__zoom\" href=\"#trusteel-3\"><img decoding=\"async\" src=\"https:\/\/zien360.nl\/wp-content\/uploads\/trusteel-productiehal-clean.jpg\" alt=\"Production hall of Kampstaal and Kamplacon with overhead cranes and workstations\" class=\"wp-image-23526\"\/><\/a><figcaption>The 360\u00b0 images show the scale, layout and technical working environment of the production hall.<\/figcaption><\/figure>\n<h3>Meet the people behind the steel<\/h3>\n<p>Four video hotspots add personal stories to the tour. A logistics planner, logistics employee, project manager and project coordinator talk about their roles from their own workplaces. This turns the tour into more than a series of panoramas: visitors get to know the organisation through the people who work there every day.<\/p>\n<div class=\"z360-case__grid\">\n<figure><a class=\"z360-case__zoom\" href=\"#trusteel-4\"><img decoding=\"async\" src=\"https:\/\/zien360.nl\/wp-content\/uploads\/trusteel-kantoor-logistiek-clean.jpg\" alt=\"Logistics planning office in the TruSteel Group virtual tour\" class=\"wp-image-23527\"\/><\/a><figcaption>In the logistics office, a hotspot opens the story of logistics planner Simon Willemsen.<\/figcaption><\/figure>\n<figure><a class=\"z360-case__zoom\" href=\"#trusteel-5\"><img decoding=\"async\" src=\"https:\/\/zien360.nl\/wp-content\/uploads\/trusteel-kantoor-projectleiding-clean.jpg\" alt=\"Kampstaal project management office in Emmeloord\" class=\"wp-image-23528\"\/><\/a><figcaption>The route also passes Kampstaal's project management team, with a video hotspot featuring project manager Peter Bonsink.<\/figcaption><\/figure>\n<\/div>\n<h2>For onboarding, recruitment and preparation<\/h2>\n<p>For new employees, the tour can be part of their preparation for the first working day. They recognise the entrance, see how offices and production are connected and gain a sense of the site's scale. Applicants and other interested visitors can also explore independently, without requiring a physical tour for every initial introduction.<\/p>\n<p>The tour also supports conversations about working safely. It does not replace safety instruction, but it provides context: where are the different work zones, what does a production environment look like and which route connects the offices to the hall? This helps later explanations make more sense when someone visits the site in person.<\/p>\n<div class=\"z360-case__grid\">\n<figure><a class=\"z360-case__zoom\" href=\"#trusteel-6\"><img decoding=\"async\" src=\"https:\/\/zien360.nl\/wp-content\/uploads\/trusteel-projectcoordinatie-clean.jpg\" alt=\"Project coordination workplace at Kampstaal\" class=\"wp-image-23529\"\/><\/a><figcaption>The offices show how preparation, planning and production come together within one environment.<\/figcaption><\/figure>\n<figure><a class=\"z360-case__zoom\" href=\"#trusteel-7\"><img decoding=\"async\" src=\"https:\/\/zien360.nl\/wp-content\/uploads\/trusteel-verdieping-productie-clean.jpg\" alt=\"View from the office floor into the Kampstaal and Kamplacon production hall\" class=\"wp-image-23530\"\/><\/a><figcaption>From the upper floor, the spatial relationship between offices and production is clearly visible.<\/figcaption><\/figure>\n<\/div>\n<h2>Interactive features in this tour<\/h2>\n<ul>\n<li>Explore freely in 360 degrees on desktop, tablet and smartphone.<\/li>\n<li>Clear navigation between the entrance, reception, offices, meeting rooms, canteen and production hall.<\/li>\n<li>Four video interviews with employees from logistics and project management.<\/li>\n<li>Direct links to the more extensive Kampstaal and Kamplacon tours.<\/li>\n<li>A recognisable start with an aerial view and the current TruSteel Group branding.<\/li>\n<\/ul>\n<h2>A virtual tour that continues to grow<\/h2>\n<p>The current assembly hall tour was recorded in 2025 and connects to earlier tours created for Kampstaal and Kamplacon. From one compact main tour, visitors can continue to those more extensive environments. This creates a scalable whole: new locations, roles or stories can be added later without rebuilding the existing experience.<\/p>\n<aside class=\"z360-case__review\">\n<div class=\"z360-case__review-mark\" aria-hidden=\"true\">\u201c<\/div>\n<blockquote>\n<p>We are extremely pleased with the result! The 360-degree tours turned out beautifully, and the collaboration was a real pleasure.<\/p>\n<p><cite><strong>Kirsten Visser<\/strong><span>Communications &amp; Marketing, GB Steel Group<\/span><\/cite><\/p><\/blockquote>\n<\/aside>\n<p><em>The project was completed for GB Steel Group. Since 1 March 2024, the organisation has been called TruSteel Group. The existing page URL has been retained so older references and search results continue to work correctly.<\/em><\/p>\n<p><a class=\"z360-case__button\" href=\"\/en\/Open the virtual tour\/\" target=\"_blank\" rel=\"noreferrer noopener\">Open the virtual tour<\/a><\/p>\n<div id=\"trusteel-1\" class=\"z360-case__lightbox\"><a class=\"z360-case__lightbox-close\" href=\"#_\"><\/a><img decoding=\"async\" src=\"https:\/\/zien360.nl\/wp-content\/uploads\/trusteel-luchtbeeld-emmeloord-clean.jpg\" alt=\"\"><\/div>\n<div id=\"trusteel-2\" class=\"z360-case__lightbox\"><a class=\"z360-case__lightbox-close\" href=\"#_\"><\/a><img decoding=\"async\" src=\"https:\/\/zien360.nl\/wp-content\/uploads\/trusteel-assemblagehal-tour-cover-1.jpg\" alt=\"\"><\/div>\n<div id=\"trusteel-3\" class=\"z360-case__lightbox\"><a class=\"z360-case__lightbox-close\" href=\"#_\"><\/a><img decoding=\"async\" src=\"https:\/\/zien360.nl\/wp-content\/uploads\/trusteel-productiehal-clean.jpg\" alt=\"\"><\/div>\n<div id=\"trusteel-4\" class=\"z360-case__lightbox\"><a class=\"z360-case__lightbox-close\" href=\"#_\"><\/a><img decoding=\"async\" src=\"https:\/\/zien360.nl\/wp-content\/uploads\/trusteel-kantoor-logistiek-clean.jpg\" alt=\"\"><\/div>\n<div id=\"trusteel-5\" class=\"z360-case__lightbox\"><a class=\"z360-case__lightbox-close\" href=\"#_\"><\/a><img decoding=\"async\" src=\"https:\/\/zien360.nl\/wp-content\/uploads\/trusteel-kantoor-projectleiding-clean.jpg\" alt=\"\"><\/div>\n<div id=\"trusteel-6\" class=\"z360-case__lightbox\"><a class=\"z360-case__lightbox-close\" href=\"#_\"><\/a><img decoding=\"async\" src=\"https:\/\/zien360.nl\/wp-content\/uploads\/trusteel-projectcoordinatie-clean.jpg\" alt=\"\"><\/div>\n<div id=\"trusteel-7\" class=\"z360-case__lightbox\"><a class=\"z360-case__lightbox-close\" href=\"#_\"><\/a><img decoding=\"async\" src=\"https:\/\/zien360.nl\/wp-content\/uploads\/trusteel-verdieping-productie-clean.jpg\" alt=\"\"><\/div>\n<\/article>\n<style id=\"z360-fixed-lightbox\">.z360-case__zoom{display:block;cursor:zoom-in}.z360-case__lightbox{position:fixed;inset:0;z-index:999999;display:none;align-items:center;justify-content:center;padding:4vw;background:rgba(6,20,48,.94)}.z360-case__lightbox:target{display:flex}.z360-case__lightbox img{max-width:94vw;max-height:88vh;width:auto!important;height:auto!important;object-fit:contain;border-radius:16px}.z360-case__lightbox-close{position:absolute;inset:0;cursor:zoom-out}.z360-case__lightbox-close:after{content:\"\u00d7\";position:absolute;right:24px;top:14px;color:#fff;font:400 52px\/1 Arial,sans-serif;text-shadow:0 2px 10px rgba(0,0,0,.6)}<\/style>","protected":false},"excerpt":{"rendered":"<p>Hoe laat je toekomstige collega\u2019s al v\u00f3\u00f3r hun eerste werkdag kennismaken met een groot staalbedrijf? Voor het toenmalige GB Steel Group, sinds 2024 TruSteel Group, maakte Zien360 een interactieve virtuele tour door de assemblagehal van Kampstaal en Kamplacon in Emmeloord. Bezoekers lopen digitaal van de entree en kantoren naar de productiehal, ontmoeten medewerkers via video [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":23523,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_seopress_titles_title":"Virtuele tour TruSteel Group | Case Zien360","_seopress_titles_desc":"Bekijk hoe de interactieve virtuele tour van TruSteel Group productie, kantoren en medewerkers van Kampstaal en Kamplacon samenbrengt.","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","_seopress_news_disabled":"","_seopress_video_disabled":"","_seopress_video":[],"_seopress_pro_schemas_manual":[],"_seopress_pro_rich_snippets_disable_all":"","_seopress_pro_rich_snippets_disable":[],"_seopress_pro_schemas":[],"footnotes":""},"kennisartikel":[],"paginatype":[69],"hf_cat_page":[54],"class_list":["post-11254","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/zien360.nl\/en\/wp-json\/wp\/v2\/pages\/11254","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/zien360.nl\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/zien360.nl\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/zien360.nl\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/zien360.nl\/en\/wp-json\/wp\/v2\/comments?post=11254"}],"version-history":[{"count":14,"href":"https:\/\/zien360.nl\/en\/wp-json\/wp\/v2\/pages\/11254\/revisions"}],"predecessor-version":[{"id":23721,"href":"https:\/\/zien360.nl\/en\/wp-json\/wp\/v2\/pages\/11254\/revisions\/23721"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zien360.nl\/en\/wp-json\/wp\/v2\/media\/23523"}],"wp:attachment":[{"href":"https:\/\/zien360.nl\/en\/wp-json\/wp\/v2\/media?parent=11254"}],"wp:term":[{"taxonomy":"kennisartikel","embeddable":true,"href":"https:\/\/zien360.nl\/en\/wp-json\/wp\/v2\/kennisartikel?post=11254"},{"taxonomy":"paginatype","embeddable":true,"href":"https:\/\/zien360.nl\/en\/wp-json\/wp\/v2\/paginatype?post=11254"},{"taxonomy":"hf_cat_page","embeddable":true,"href":"https:\/\/zien360.nl\/en\/wp-json\/wp\/v2\/hf_cat_page?post=11254"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}