{"id":11254,"date":"2024-11-09T13:42:54","date_gmt":"2024-11-09T13:42:54","guid":{"rendered":"https:\/?page_id=11254"},"modified":"2026-09-04T13:57:00","modified_gmt":"2026-09-04T11:57:00","slug":"virtual-tour-for-gb-steel-group","status":"publish","type":"page","link":"https:\/\/zien360.nl\/en\/virtuele-tour-voor-gb-steel-group\/","title":{"rendered":"Virtual tour for TruSteel Group"},"content":{"rendered":"<article class=\"z360-case\">\n<p><strong>How do you introduce future colleagues to a large steel company before their first working day?<\/strong> For the former GB Steel Group, known as TruSteel Group since 2024, Zien360 created an interactive virtual tour of the Kampstaal and Kamplacon assembly hall in Emmeloord. Visitors move digitally from the entrance and offices to the production hall, meet employees through video and gain a realistic impression of the working environment.<\/p>\n<figure class=\"margin-vertical-l\"><button class=\"z360-case__zoom\" type=\"button\" data-lightbox-src=\"https:\/\/zien360.nl\/wp-content\/uploads\/trusteel-sharp-1.jpg\"><img decoding=\"async\" src=\"https:\/\/zien360.nl\/wp-content\/uploads\/trusteel-sharp-1.jpg\" alt=\"Aerial view of the Kampstaal and Kamplacon site of TruSteel Group in Emmeloord\" class=\"wp-image-23525\"\/><\/button><figcaption class=\"text-s text-body text-center margin-top-xs\">The tour opens with an aerial view of the joint Kampstaal and Kamplacon site in Emmeloord.<\/figcaption><\/figure>\n<h2 class=\"text-2xl\">From GB Steel Group to TruSteel Group<\/h2>\n<p>GB Steel Group continued under the name <strong>TruSteel Group<\/strong>. The new name highlights the international ambition, the close connection between the companies and the core values of reliability, sincerity and integrity. What began as a builder of small sheds and barns grew into a family business with specialised steel-processing companies for construction, industry, infrastructure and energy.<\/p>\n<p>The virtual tour turns that broad organisation into a clear, human experience. It is not an abstract company story, but a look at the places where people design, plan, manufacture and work together every day.<\/p>\n<h2 class=\"text-2xl\">A digital tour of Kampstaal and Kamplacon<\/h2>\n<p>The tour starts outside and leads through the entrance into reception. From there, visitors choose their own route: to the logistics office, canteen and meeting rooms, via the stairwell to project management or onwards into the production hall. Navigation points connect the spaces logically, allowing everyone to build a complete picture at their own pace.<\/p>\n<figure class=\"margin-vertical-l\"><button class=\"z360-case__zoom\" type=\"button\" data-lightbox-src=\"https:\/\/zien360.nl\/wp-content\/uploads\/trusteel-sharp-2.jpg\"><img decoding=\"async\" src=\"https:\/\/zien360.nl\/wp-content\/uploads\/trusteel-sharp-2.jpg\" alt=\"Start screen of the virtual tour through the Kampstaal and Kamplacon assembly hall\" class=\"wp-image-23524\"\/><\/button><figcaption class=\"text-s text-body text-center margin-top-xs\">The dispatch entrance provides a recognisable starting point for a visit to the TruSteel site.<\/figcaption><\/figure>\n<h3>A close look at the production hall<\/h3>\n<p>Inside the production hall, visitors experience the scale of the work. Steel structures, workstations, overhead cranes and the open space of the assembly hall can be viewed in 360 degrees. This makes the tour valuable for recruitment: future employees see more than a vacancy and gain a credible preview of their possible workplace.<\/p>\n<figure class=\"margin-vertical-l\"><button class=\"z360-case__zoom\" type=\"button\" data-lightbox-src=\"https:\/\/zien360.nl\/wp-content\/uploads\/trusteel-group-assemblagehal-kampstaal-kamplacon.jpg\"><img class=\"full-width radius-l\" decoding=\"async\" src=\"https:\/\/zien360.nl\/wp-content\/uploads\/trusteel-group-assemblagehal-kampstaal-kamplacon.jpg\" alt=\"Kampstaal and Kamplacon assembly hall with steel structures and overhead cranes\" title=\"Assembly hall of Kampstaal and Kamplacon\" \/><\/button><figcaption class=\"text-s text-body text-center margin-top-xs\">The assembly hall shows the scale of production, with steel structures, workstations and overhead cranes.<\/figcaption><\/figure>\n<h3>Meet the people behind the steel<\/h3>\n<p>Four video hotspots add personal stories to the tour. A logistics planner, logistics employee, project manager and project coordinator talk about their roles from their own workplaces. This turns the tour into more than a series of panoramas: visitors get to know the organisation through the people who work there every day.<\/p>\n<div class=\"columns-2 column--on-s gap-m\">\n<figure class=\"margin-vertical-l\"><button class=\"z360-case__zoom\" type=\"button\" data-lightbox-src=\"https:\/\/zien360.nl\/wp-content\/uploads\/trusteel-kantbanken.jpg\"><img class=\"full-width radius-l\" decoding=\"async\" src=\"https:\/\/zien360.nl\/wp-content\/uploads\/trusteel-kantbanken.jpg\" alt=\"Employees working at press brakes in the TruSteel Group workshop\" \/><\/button><figcaption class=\"text-s text-body text-center margin-top-xs\">Steel components are formed and checked precisely at the press brakes.<\/figcaption><\/figure>\n<figure class=\"margin-vertical-l\"><button class=\"z360-case__zoom\" type=\"button\" data-lightbox-src=\"https:\/\/zien360.nl\/wp-content\/uploads\/trusteel-lassen.jpg\"><img class=\"full-width radius-l\" decoding=\"async\" src=\"https:\/\/zien360.nl\/wp-content\/uploads\/trusteel-lassen.jpg\" alt=\"Welder at work in the TruSteel Group production hall\" \/><\/button><figcaption class=\"text-s text-body text-center margin-top-xs\">The welding work brings the day-to-day craftsmanship in the production hall into view.<\/figcaption><\/figure>\n<\/p><\/div>\n<h2 class=\"text-2xl\">For onboarding, recruitment and preparation<\/h2>\n<p>For new employees, the tour can be part of their preparation for the first working day. They recognise the entrance, see how offices and production are connected and gain a sense of the site's scale. Applicants and other interested visitors can also explore independently, without requiring a physical tour for every initial introduction.<\/p>\n<p>The tour also supports conversations about working safely. It does not replace safety instruction, but it provides context: where are the different work zones, what does a production environment look like and which route connects the offices to the hall? This helps later explanations make more sense when someone visits the site in person.<\/p>\n<div class=\"columns-2 column--on-s gap-m\">\n<figure class=\"margin-vertical-l\"><button class=\"z360-case__zoom\" type=\"button\" data-lightbox-src=\"https:\/\/zien360.nl\/wp-content\/uploads\/trusteel-kantine.jpg\"><img class=\"full-width radius-l\" decoding=\"async\" src=\"https:\/\/zien360.nl\/wp-content\/uploads\/trusteel-kantine.jpg\" alt=\"TruSteel Group canteen with high tables and a kitchen\" title=\"TruSteel Group cafeteria\" \/><\/button><figcaption class=\"text-s text-body text-center margin-top-xs\">The canteen is a familiar place where employees meet during breaks and informal discussions.<\/figcaption><\/figure>\n<figure class=\"margin-vertical-l\"><button class=\"z360-case__zoom\" type=\"button\" data-lightbox-src=\"https:\/\/zien360.nl\/wp-content\/uploads\/trusteel-video-centered.jpg\"><img class=\"full-width radius-l\" decoding=\"async\" src=\"https:\/\/zien360.nl\/wp-content\/uploads\/trusteel-video-centered.jpg\" alt=\"Video hotspot featuring logistics employee Vincent Schotanus in the workshop\" \/><\/button><figcaption class=\"text-s text-body text-center margin-top-xs\">In a video hotspot, logistics employee Vincent Schotanus introduces himself from the workshop.<\/figcaption><\/figure>\n<\/p><\/div>\n<h2 class=\"text-2xl\">Interactive features in this tour<\/h2>\n<ul>\n<li>Explore freely in 360 degrees on desktop, tablet and smartphone.<\/li>\n<li>Clear navigation between the entrance, reception, offices, meeting rooms, canteen and production hall.<\/li>\n<li>Four video interviews with employees from logistics and project management.<\/li>\n<li>Direct links to the more extensive Kampstaal and Kamplacon tours.<\/li>\n<li>A recognisable start with an aerial view and the current TruSteel Group branding.<\/li>\n<\/ul>\n<h2 class=\"text-2xl\">A virtual tour that continues to grow<\/h2>\n<p>The current assembly hall tour was recorded in 2025 and connects to earlier tours created for Kampstaal and Kamplacon. From one compact main tour, visitors can continue to those more extensive environments. This creates a scalable whole: new locations, roles or stories can be added later without rebuilding the existing experience.<\/p>\n<aside class=\"z360-case__review\">\n<div class=\"display-none\" aria-hidden=\"true\">\u201c<\/div>\n<blockquote>\n<p>We are extremely pleased with the result! The 360-degree tours turned out beautifully, and the collaboration was a real pleasure.<\/p>\n<p><cite><strong>Kirsten Visser<\/strong><span>Communications &amp; Marketing, GB Steel Group<\/span><\/cite><\/p>\n<\/blockquote>\n<\/aside>\n<p class=\"text-s text-body\">The project was completed for GB Steel Group. Since 1 March 2024, the organisation has been called TruSteel Group. The existing page URL has been retained so older references and search results continue to work correctly.<\/p>\n<aside class=\"z360-case__note\">\n<h3 class=\"text-l\">A tour that can grow with the organisation<\/h3>\n<p>The tour brings several companies and work processes together and can be expanded later when locations, teams or uses change.<\/p>\n<\/aside>\n<p><a class=\"btn\" href=\"https:\/\/zien360.online\/20250331-kampstaal-assemblage\/\" target=\"_blank\" rel=\"noopener noreferrer\">Open tour<\/a><\/p>\n<\/article>","protected":false},"excerpt":{"rendered":"<p>Hoe laat je toekomstige collega\u2019s al v\u00f3\u00f3r hun eerste werkdag kennismaken met een groot staalbedrijf? Voor het toenmalige GB Steel Group, sinds 2024 TruSteel Group, maakte Zien360 een interactieve virtuele tour door de assemblagehal van Kampstaal en Kamplacon in Emmeloord. Bezoekers lopen digitaal van de entree en kantoren naar de productiehal, ontmoeten medewerkers via video en krijgen een realistisch beeld van de werkomgeving. De tour opent met een luchtbeeld van de gezamenlijke locatie van Kampstaal en Kamplacon in Emmeloord. Van GB Steel Group naar TruSteel Group GB Steel Group ging op 1 maart 2024 verder onder de naam TruSteel Group. De nieuwe naam onderstreept de internationale ambitie, de onderlinge verbondenheid van de bedrijven en de kernwaarden betrouwbaar, oprecht en integer. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":23523,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_seopress_titles_title":"Virtuele tour TruSteel Group | Case Zien360","_seopress_titles_desc":"Bekijk hoe de interactieve virtuele tour van TruSteel Group productie, kantoren en medewerkers van Kampstaal en Kamplacon samenbrengt.","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","_seopress_news_disabled":"","_seopress_video_disabled":"","_seopress_video":[],"_seopress_pro_schemas_manual":[],"_seopress_pro_rich_snippets_disable_all":"","_seopress_pro_rich_snippets_disable":[],"_seopress_pro_schemas":[],"footnotes":""},"kennisbankonderwerp":[],"paginatype":[69],"hf_cat_page":[54],"class_list":["post-11254","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/zien360.nl\/en\/wp-json\/wp\/v2\/pages\/11254","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/zien360.nl\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/zien360.nl\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/zien360.nl\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/zien360.nl\/en\/wp-json\/wp\/v2\/comments?post=11254"}],"version-history":[{"count":32,"href":"https:\/\/zien360.nl\/en\/wp-json\/wp\/v2\/pages\/11254\/revisions"}],"predecessor-version":[{"id":32291,"href":"https:\/\/zien360.nl\/en\/wp-json\/wp\/v2\/pages\/11254\/revisions\/32291"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zien360.nl\/en\/wp-json\/wp\/v2\/media\/23523"}],"wp:attachment":[{"href":"https:\/\/zien360.nl\/en\/wp-json\/wp\/v2\/media?parent=11254"}],"wp:term":[{"taxonomy":"kennisbankonderwerp","embeddable":true,"href":"https:\/\/zien360.nl\/en\/wp-json\/wp\/v2\/kennisbankonderwerp?post=11254"},{"taxonomy":"paginatype","embeddable":true,"href":"https:\/\/zien360.nl\/en\/wp-json\/wp\/v2\/paginatype?post=11254"},{"taxonomy":"hf_cat_page","embeddable":true,"href":"https:\/\/zien360.nl\/en\/wp-json\/wp\/v2\/hf_cat_page?post=11254"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}