Entrance and reception
Where do customers check in? What does the entrance look like? Choose views that help people recognise the entrance before their first visit.
Image: Van der Leeuw Optiek · DelftZien360
What does it look like inside? A Google Street View tour lets customers explore your shop, showroom or business before they visit. Zien360 takes the 360-degree photographs and discusses how they will be published on Google.
Show people where they will arrive
An address tells people where you are. The 360-degree images show what they can expect inside. Visitors choose where to look and move between connected photographs to explore the next space.
The spaces that matter
A shop may want to show its departments; a showroom its displays. We discuss which spaces a visitor should be able to explore beforehand. That does not require every office or storage room to appear.
A clear route
The camera positions need to connect. When choosing the route, we also consider doors, passages and how visitors move from one space to another.
Google Maps · 360°
Try it in Google Maps
Open the existing Google Maps example. Drag to look around and use the available arrows to move between positions. You can see how visitors explore the connected 360-degree photographs.
This example uses Google’s viewer. An interactive tour for your own website can have different controls and additional content.
Existing Google Maps example · 360-degree photographs
Google Maps and your own website
Consider where people will explore your location and what you need to explain. Publishing on Google and building your own interactive tour serve different purposes. You can also use both.
Look inside on Google
The 360-degree photographs appear in Google Maps with Google’s controls. This suits a location people need to explore there before visiting. Google determines how images are displayed within its services.
Your own interactive tour
Do visitors need a room menu, an explanation from a staff member or information beside a machine? In a virtual tour for your own website, we shape the navigation, design, video and information points around your audience.
From choosing spaces to publication
We begin with the location and the spaces you want to show. Then we agree when they will be ready for photography and which production and publication work the brief includes.
Choose what can be public
A Street View tour is a public presentation. Decide beforehand which spaces should appear. Also discuss staff, visitors and any confidential information that could be visible.
Prepare the location
Make sure the selected spaces are accessible and arranged as you want them shown. Choose a quiet time where possible. For a shop or showroom, we agree which displays need to be ready.
Agree the publication work
We clarify which images will be supplied or published and what coordination is needed. Google handles processing and display on its platform. A fixed publication date therefore needs separate consideration.
What does a Google Street View tour cost?
The price depends on the location, the spaces and the route to be photographed. Production, publication and any additional tour for your own website also shape the proposal.
Include the address, the spaces you want to show and a link to your existing Google Business Profile if you have one. Tell us whether this is a first shoot or a replacement for earlier images. We can then discuss the work and its cost.
The proposal specifies the photography, production and publication included. New photography or later changes are agreed separately.
Questions about Google Street View for businesses
Is a Google virtual tour the same as a Street View tour?
On this page, both refer to connected 360-degree photographs that let someone explore your business in Google Maps. A separate interactive tour on your website can have different navigation and additional explanations.
Will this improve my Google ranking?
We cannot promise a higher ranking. The tour shows people what your location looks like. Google lists relevance, distance and prominence as the main factors for local results. Read Google’s explanation of local ranking.
Can I use the images on my own website?
You can embed a Google Maps view on a website, as in the example on this page. If you need your own menu, explanatory videos or information points, we discuss which custom interactive tour suits the brief. That additional work is specified separately in the proposal.
When will the images appear on Google?
We agree the photography and submission schedule beforehand. Google then needs to process the images. Publication and display depend on Google, so we do not guarantee a fixed processing time.
What happens if we refurbish or move?
We review which images are no longer accurate and which spaces need new photography. Also tell us which earlier images are still on Google. New photography and possible publication changes are discussed as a separate brief.
What would you like to show on Google?
Tell us which location and spaces customers should be able to explore before visiting. We will discuss photography, publication and a price estimate for the work.
Request a price estimate