How do you introduce future colleagues to a large steel company before their first working day? For the former GB Steel Group, known as TruSteel Group since 2024, Zien360 created an interactive virtual tour of the Kampstaal and Kamplacon assembly hall in Emmeloord. Visitors move digitally from the entrance and offices to the production hall, meet employees through video and gain a realistic impression of the working environment.
From GB Steel Group to TruSteel Group
GB Steel Group continued under the name TruSteel Group. The new name highlights the international ambition, the close connection between the companies and the core values of reliability, sincerity and integrity. What began as a builder of small sheds and barns grew into a family business with specialised steel-processing companies for construction, industry, infrastructure and energy.
The virtual tour turns that broad organisation into a clear, human experience. It is not an abstract company story, but a look at the places where people design, plan, manufacture and work together every day.
A digital tour of Kampstaal and Kamplacon
The tour starts outside and leads through the entrance into reception. From there, visitors choose their own route: to the logistics office, canteen and meeting rooms, via the stairwell to project management or onwards into the production hall. Navigation points connect the spaces logically, allowing everyone to build a complete picture at their own pace.
A close look at the production hall
Inside the production hall, visitors experience the scale of the work. Steel structures, workstations, overhead cranes and the open space of the assembly hall can be viewed in 360 degrees. This makes the tour valuable for recruitment: future employees see more than a vacancy and gain a credible preview of their possible workplace.
Meet the people behind the steel
Four video hotspots add personal stories to the tour. A logistics planner, logistics employee, project manager and project coordinator talk about their roles from their own workplaces. This turns the tour into more than a series of panoramas: visitors get to know the organisation through the people who work there every day.
For onboarding, recruitment and preparation
For new employees, the tour can be part of their preparation for the first working day. They recognise the entrance, see how offices and production are connected and gain a sense of the site's scale. Applicants and other interested visitors can also explore independently, without requiring a physical tour for every initial introduction.
The tour also supports conversations about working safely. It does not replace safety instruction, but it provides context: where are the different work zones, what does a production environment look like and which route connects the offices to the hall? This helps later explanations make more sense when someone visits the site in person.
Interactive features in this tour
- Explore freely in 360 degrees on desktop, tablet and smartphone.
- Clear navigation between the entrance, reception, offices, meeting rooms, canteen and production hall.
- Four video interviews with employees from logistics and project management.
- Direct links to the more extensive Kampstaal and Kamplacon tours.
- A recognisable start with an aerial view and the current TruSteel Group branding.
A virtual tour that continues to grow
The current assembly hall tour was recorded in 2025 and connects to earlier tours created for Kampstaal and Kamplacon. From one compact main tour, visitors can continue to those more extensive environments. This creates a scalable whole: new locations, roles or stories can be added later without rebuilding the existing experience.
The project was completed for GB Steel Group. Since 1 March 2024, the organisation has been called TruSteel Group. The existing page URL has been retained so older references and search results continue to work correctly.