Virtual tour or FPV video: which is right for you?
Two questions help you decide. Should visitors choose their own route, or should the video guide them? And do they need a quick impression, or should they also learn about what they see?
In brief
In a virtual tour, visitors choose their own route and can open extra information. An FPV video guides them through a quick, smooth flight. Choose a virtual tour when people should explore for themselves. Choose FPV to show atmosphere and scale in seconds. Many companies use both.
A virtual tour puts visitors in control
In a virtual tour visitors choose which spaces to view, which route to follow and how long to stay. Information points can add text, images, videos and links. You can also include several languages and an interactive floor plan are also possible.
Works well when:
- Visitors need to explore independently.
- A location has many spaces or parts.
- Machines, departments or processes need explanation.
- Different audiences need different information.
- The presentation will stay on the website for a long time.
An FPV video guides the viewer
With an FPV drone video viewers do not need to control anything. In a few seconds, they get a sense of the whole location. The smooth movement shows how spaces, people and activities connect. It works well as an introduction or when a presentation needs immediate impact.
Works well when:
- Scale, movement and atmosphere matter.
- You want to introduce a location quickly.
- The video is used for marketing, recruitment or social media.
- A building or process needs to be shown as one whole.
- You want to guide viewers along a carefully chosen route.
Side by side
Virtual tour
- Visitors choose their own route
- Suitable for exploring spaces at your own pace
- Can include interactive information
- Works well on location, recruitment and information pages
- Different audiences choose the sections relevant to them
FPV video
- The video sets the route and pace
- Suitable for a quick, dynamic impression
- Tells the story in a fixed order
- Works well on websites, in presentations and on social media
- Every viewer sees the same planned route
Why many companies combine both formats
The FPV video first takes visitors through the location in one quick, smooth movement. They can then explore spaces and open extra information in the virtual tour. At a production site, the video can show the scale before the tour explains machines and process steps. For recruitment, the video creates a first impression of the workplace, after which candidates can explore work areas and departments themselves.
Do you always need both?
Good to know: No. For a straightforward location and a simple goal, one format may be enough. Combining them should add real value; otherwise it creates extra work without a better result.
We first look at the audience, how the content will be used and the main message. We then advise whether a virtual tour, an FPV video or a combination will work best.
What suits your location?
Tell us about the location, who you want to reach and what they should have seen by the end. We will give focused advice and an initial price estimate.