- Client
- MBS Groep
- Service
- Virtual tour and VR
- Location
- Alphen aan den Rijn
MBS Groep wanted to introduce its new location in Alphen aan den Rijn with more than a conventional moving announcement. We made a virtual tour for the website and a version for VR headsets, allowing visitors to explore the site and three production halls.
A new location, explored from the air and inside
The tour starts with an aerial overview of the MBS site in Alphen aan den Rijn. From there, visitors can explore three production halls. The panorama photographs show the scale of the building and what happens in each hall.
Three halls, different parts of the work
Hall 1 contains storage for floors and window frames. Hall 2 shows the moulds used for housing construction. Hall 3 includes the production of floors and walls. Visitors can choose where to look and move between these parts of the location.
For the website and a VR headset
The project began with a question about announcing the move: could the new location be introduced in a more personal way than a conventional moving announcement? We created a tour for the website and a version for VR headsets, which could be given as a gift to mark the move.
Why this approach works
- Business contacts can explore the new branch in Alphen aan den Rijn themselves.
- The tour was created for use on the website and with a VR headset.
- The moving announcement opens the new location rather than only sharing an address.
Turn a move into an invitation to look around
The new branch is both the subject of the announcement and the place its recipient can visit digitally. The tour became part of the introduction after the move.
