- Client
- HAK
- Service
- Virtual tour
- Location
- Giessen
How do vegetables end up in those familiar glass jars? For HAK, we created a virtual tour of the Giessen factory. Visitors can explore the production site themselves and see the processing stages up close.
From outside to inside
The tour starts outside the factory and takes visitors indoors step by step. It creates a connected route rather than a series of separate photographs. Visitors choose where to look and explore the different parts of the factory at their own pace.
The tour shows how red cabbage is washed, processed, packed into jars and labelled. Visitors gain an impression of the building and what happens on the production floor. Information points provide additional explanations where needed.
Making the factory accessible online
For this project, Zien360 provided the on-site photography, developed the 360-degree tour and delivered it for online use. A factory needs a clear route and carefully chosen viewpoints: visitors should understand where they are while the surroundings remain easy to take in.
The result is an online tour that lets HAK show a place not normally accessible to every visitor. It opens on a computer, tablet or phone and can be shared directly or used on a website.
Why this approach works
- Visitors follow red cabbage through processing, filling and labelling.
- Information points explain the machinery and stages of the process.
- The production floor can be explored without a physical factory visit.
See what happens before the jar leaves the factory
The familiar HAK jar has a story behind its label. On the production floor, visitors can see the stages it passes through in Giessen.
