How to use an FPV video for recruitment
Sixty seconds. That is roughly how long it takes a candidate on your careers page to leave or continue. In that time, an FPV video can show more than half a page of text ever could.
In brief
With an FPV video a candidate can experience the workplace in seconds. They see how departments and activities connect, rather than a set of separate rooms. Use the video on your careers page, in job listings or on social media.
What does a candidate want to see?
Start with the role, rather than the building. Show the entrance, the future workplace, important machinery, facilities and colleagues. These are the things a candidate really wants to picture.
Where should you use it?
Use it on your careers page, in job listings, in presentations and on social media. Above all, let the video give an honest view of the location. Getting attention is useful, but it is not the main goal.
FPV video or a virtual tour?
An FPV video gives candidates a quick first impression. If they then want to explore at their own pace and open more information, a virtual tour is the right next step. The combination works especially well when a location needs explanation as well as impact. Read more about this choice in using a virtual tour for recruitment.
We decide in advance which spaces and people are needed to help candidates understand the work. Our article about preparing for an FPV shoot explains what is needed at the location.