How to use a virtual tour for recruitment
A job description tells people what they will do. A virtual tour shows where they will do it: the workplace, the department and the atmosphere. These are exactly the things candidates may still wonder about before an interview.
In brief
A virtual tour lets candidates explore where they may work before they apply. They see real workplaces and departments rather than staged photos. This is especially useful when a role or location is hard to explain in words. Place the tour on your careers page or in the job listing itself.
Show the real workplace
In a virtual tour candidates can explore workshops, offices, production areas and other important spaces themselves. This gives a much clearer view of everyday work than photos can. The location does not have to be empty or spotless. Familiar details, machinery and staff help show how the company really works.
Answer the questions candidates really have
Information points with text, images, videos and links make this possible. They can explain a department, introduce colleagues or link to suitable vacancies.
Put the tour where candidates expect it
Use it on your careers page, in the job listing or alongside information about a specific location. Briefly explain what candidates can explore and why it matters for the role. Read more about placement in how to add a virtual tour to your website.
What about adding an FPV video?
The FPV video for recruitment first gives candidates a sense of the atmosphere, movement and scale in just a few seconds. They can then explore the virtual tour themselves and open more information.
Good to know: You do not always need both formats. It depends on the location, the roles and how you reach candidates.
Start with the candidate, rather than the building
First decide what candidates want to know about the workplace. Then choose the spaces and information that answer those questions. This turns the tour into a useful recruitment tool instead of a general walk-through.
Want to show future colleagues where they will work? We will help you choose the spaces and stories the tour needs.