Virtual tours for Marken
- Client
- Marken
- Service
- Virtual tours and 360° photography
- Location
- Louisville, Great Valley, Singapore, Mexico City, Frankfurt and Seoul
Six sites, different buildings and several temperature zones. We captured every Marken location using the same clear structure, so viewers can see where goods enter, how storage is arranged and which route they follow through each building.
Six locations from one overview
The overview connects the sites in Louisville, Great Valley, Singapore, Mexico City, Frankfurt and Seoul. Choose a site to explore its spaces. Each location retains its own tour.
Explore six locations without travelling around the world
A site in Singapore looks different from one in Louisville, Frankfurt or Seoul. Yet every tour needs to make the entrance, movement of goods and storage areas easy to understand. We therefore created six separate virtual tours with the same clear structure.
Viewers select the site relevant to them and explore it independently. This makes it easier to compare locations or prepare for a visit without travelling there first.
First the surroundings, then the building
An aerial view immediately shows where a site is located and the size of its grounds. Roads, neighbouring buildings and access points provide context before the viewer goes inside.
The tour then moves indoors. Viewers do not have to guess which entrance to use or how the spaces relate to one another.
The same structure at every location
Each tour starts with an overview and then takes viewers to the areas where the work takes place. This consistent structure makes different international locations easier to understand and compare.
Understanding the temperature zones
At these sites, more matters than floor area alone. The temperature of a room determines what can be stored there. The tours make the relationship between the storage zones, work areas and routes through the building visible.
Great Valley shows a different combination: a distribution area with workstations, clearly separated routes and temperature-controlled storage.
The movement of goods is also visible
A warehouse photograph often shows only the racking. The virtual tour also reveals the scale of the space, the routes between work areas and how different zones connect.
Mexico City shows the beginning and end of the goods flow. Workstations, stock and dispatch areas can be viewed in their spatial context.
Why this approach works
- Six locations can be explored remotely using the same recognisable structure.
- Aerial views first establish the building and its surroundings.
- Inside, you can see how goods routes, work areas and temperature zones are arranged.
Six sites, one consistent way to explore
Viewers do not have to learn how each tour works again for every site. The consistent structure makes it easy to move from the overview to entrances, work areas and storage zones.
