- Client
- DIJCK2
- Service
- Virtual tour
- Location
- Delft
DIJCK2 is not an ordinary optician’s. Its shop in central Delft brings together eyewear, music, design and technology. The virtual tour lets visitors explore the distinctive interior before stepping inside.
A shop that immediately stands out
The long shop interior immediately draws attention. Tall wooden cabinets display eyewear on both sides. Display cases, seating and a classic scooter occupy the centre. A street scene printed on the ceiling makes the space even more distinctive.
The 360-degree tour reveals the shop step by step. Visitors start outside, enter the shop and continue to the counter, measuring equipment and eye examination room. This gives a clear impression of the shop and what happens during an appointment.
The technology is visible too
Good glasses start with accurate measurements. The tour includes the measuring equipment and separate eye examination room. Visitors see the collection and get an impression of the expertise behind the advice.
For this tour, we photographed the different spaces in 360 degrees and connected them into one flowing route. The tour works on a phone, tablet or computer. The menu takes visitors straight to a chosen area.
Why this approach works
- The distinctive shop interior can be explored from the street entrance onwards.
- Eyewear displays, the counter and eye examination room are part of the same tour.
- Visitors also see the measuring equipment behind the advice.
See more than the eyewear collection
The scooter, wooden cabinets and printed ceiling give DIJCK2 its character. Including the examination spaces shows both the shop and the work behind it.
