
- Client
- The Florian
- Service
- Virtual tour
- Location
- Hoofddorp
A hotel is more than its rooms. For The Florian, we therefore captured six different spaces separately: from the distinctive bar and lounge to meeting areas and two room types. Visitors can see in advance which space suits an overnight stay, appointment or gathering.
Six tours through one hotel
The Florian Hotel cannot be captured in a single image. The project therefore consists of six separate virtual tours. Visitors can directly explore the bar and lounge, three spaces for meetings and gatherings, and two room types.
Each tour starts in the selected space. Hotel guests and business visitors do not have to navigate through the entire building before reaching the room that matters to them.

The experience begins in the bar and lounge
The bar and lounge immediately show what distinguishes The Florian Hotel. Around the large central bar, visitors can see the different seating areas, the green spiral staircase and the amount of natural light.
This helps visitors assess more than appearance alone. They can see where they might sit, meet someone or work before arriving.
From a first impression to a focused choice
Every tour opens directly in the space a visitor wants to view. Hotel guests can compare room types, while business visitors can inspect the meeting areas without navigating through unrelated parts of the hotel.
Spaces for meetings and gatherings
For business visitors, The Clubhouse, the Greenroom and the Meeting Spaces are presented separately. Each room has a different layout and atmosphere, making it easier to choose the most suitable setting.



Compare rooms before booking
The Deluxe Double Room and Standard Twin Room each have their own tour. Visitors can compare the layout, beds, windows and seating before selecting a room.


Why this approach works
- Six separate tours take visitors directly to their chosen space.
- Two room types can be compared by layout and bed arrangement.
- Business guests can focus on the spaces for meetings and gatherings.
A separate starting point for each kind of stay
Someone choosing a bedroom wants to see different things from someone planning a meeting. The Florian’s separate tours keep those choices clear, with the bar and lounge presented in their own right.

